Nation-leading bill guards personal privacy and provides data protections for Massachusetts residents
(BOSTON–09/25/2025) The Massachusetts Senate today unanimously approved the Massachusetts Data Privacy Act, landmark data privacy legislation that is poised to lead the nation in consumer protections, keeping pace with a digital landscape that increasingly puts Massachusetts residents’ sensitive personal information at risk. Senators passed the legislation on a bipartisan vote of 40–0.
The legislation, S.2608, establishes clear rights for Massachusetts residents regarding their personal data, including the right to know what information is being collected and the ability to opt out of having their data used for targeted advertising or sold to other companies.
Protected data includes health care information; face scans and fingerprints; precise geolocation; information about a person’s religion or ethnicity; information related to a person’s immigration status; and information pertaining to a child. Additional enhanced protections apply to minors, including a full ban on the sale of a young person’s personal data.
“Consumer data is the new digital gold, with technology companies tracking and selling all sorts of data that have no impact on their products or operations,” said Senator Cindy F. Friedman (D-Arlington), Chair of the Senate Committee on Steering and Policy. “Loose restrictions on the compilation and resale of personal data leaves Massachusetts residents vulnerable to bad actors nationwide and even worldwide. As we continue to talk about ways to protect our residents and defend our values, the passage of the Massachusetts Data Privacy Act shows the Senate’s commitment to ensuring anyone located in Massachusetts has a right to privacy and should be able to feel safe in our Commonwealth.… Read more.